• Kaidi Bowen

Will being on LinkedIn add value to my business?

Updated: Jul 9

Will being on LinkedIn help me with my business

It's no secret that LinkedIn is a useful tool for business professionals. Not only does it allow you to connect with other professionals, but it also gives you the ability to get your name and brand out there and establish credibility. However, many people have doubts about how LinkedIn can help them achieve their goals in terms of business—so we're here to answer that question. The iceberg picture represents the hidden job market on LinkedIn, its a great idea to follow companies you are interested in working with.

Networking with peers

LinkedIn is a great place to network with peers, people who share your interests and goals. To start with many people only connect with friends, family and colleagues but it is a great policy to add people to your network as you meet them in your work, on courses and also connect with alumni from your university or industry organisations (like the Chamber of Commerce) to find out if they know anyone who works at companies where you’d like to work.

You can also network by connecting on LinkedIn with people who share similar interests or hobbies.

Establish credibility. (Give a sense of your expertise and knowledge)

LinkedIn profiles are a great way to establish your credibility. The profile is like a resume, but it's online and adds more information than just your work experience and education. It is also written in the first person unlike your CV.

Establish credibility through the profile: Use LinkedIn as a platform to showcase your skills and experience, share knowledge with others (including people outside of your company), build your network by connecting with people in different industries, or use it as an opportunity to build your brand by sharing marketing materials and highlight key facts about yourself or products/services that you offer.

Stay in-the-know and get inspired:

There are many ways that LinkedIn can help you with your business. As a business owner, it's important to stay current with what's going on in the world around us. You might have an idea for something new or different, but if everyone is doing it and you're only one person who doesn't know about it, then how would anyone even know that you have this amazing new service?

That's where LinkedIn comes in! On LinkedIn, there are groups and pages dedicated to just about everything. If there's something that interests you or is related to your niche market (or even just something random), chances are there will be a group for it on LinkedIn! Being part of these groups will allow you to collaborate as well as provide valuable information that can assist when planning upcoming projects at work.

Not only does being active within these groups give insight into what others think about various topics; however they also serve as inspiration themselves!

Get booked through calls to action.

Another way to get the word out about your business is by using calls to action. Calls to action are a great way to promote your products and services, as well as any blog posts or events that you may have planned in the future. It's important that your call-to-action buttons are clear and easy-to-find on all of your social media platforms so that users can easily navigate towards whatever it is you're promoted. In addition, when someone does want additional information about something specific like an upcoming workshop or webinar—I make sure there's a "Sign Up Now" button near the top with bright colors so they know exactly where it is!

Collaborate with peers.

You can use LinkedIn to find people with similar interests, or people who are doing what you want to do and might be looking for help in your area of expertise. This is a great way to get your name out there, build partnerships and leverage each other's networks.

LinkedIn also allows you to invite others into groups that align with your business goals. By joining groups related to your industry, business type and geographic region, you'll be able to connect with like-minded individuals who may have opportunities available or be able to refer clients your way when they need services like yours provided at a lower cost than what their current providers offer (if any).

Use LinkedIn to help you achieve your business goals.

LinkedIn is not just for the job seeker—it’s also for the business owner. You can use LinkedIn to get more clients, more business, more bookings and sales, more leads and exposure.


LinkedIn is a powerful tool for business, and it can help you achieve your goals. The key is to use the platform in a way that aligns with your business and brand values. Download our comprehensive LinkedIn Guide HERE

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