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Why A Coach Needs LinkedIn

finding clients May 17, 2022

Business Growth

LinkedIn is your secret weapon for growing your coaching business. It puts you in front of prospects, clients and other key players who can help you achieve your goals.

A strong LinkedIn profile makes it easy for people to find you online and learn about what you do.

It also gives you great opportunities to build relationships by sharing your expertise or connecting with others in our industry or your ideal clients.

By building a targeted email list, you can start sharing your newsletters and promotions and create posts to get clients interested in working with you.

Too much to do to set up LinkedIn. It is worth it. 

  • Make time to do the most important things first - Connecting to your audience organically is a business essential.

  • Focus on tasks that will have the most significant impact - This is where I have enrolled most of my clients.

  • Prioritise your tasks in order of importance - This will be time well spent, and you can use it to showcase your expertise.

  • Make sure you are not overcommitting yourself. Only post as often as you can maintain, for example, every Monday and Friday and use a scheduling app when you are off.

  • Enlist the help of others when you need it. LinkedIn is great for finding mentors, support and guidance for free.

Hungry to learn, Linkedin Learning is ace!

 There is so much to learn on LinkedIn, and most coaches I know are hungry for knowledge. Learning is a life-long process, and I know this because it has been my experience. With the right mindset and a little bit of effort, there’s an unlimited source of information on LinkedIn.

When I started as a coach, I had no idea how much there was to learn about coaching. After the initial coaching skills, business development strategies, technology tools, and marketing, I found it all on LinkedIn.

I don't know where to start.

A LinkedIn profile is what an online resume is to a job seeker to promote your business. It's how you put your name and brand out into the world, and it's where people can find new information about you and your experience.

  • You may be wondering if LinkedIn is for you or where to start at this point. Maybe you have already been on Facebook, Twitter, Instagram, or other social media sites but not LinkedIn because you haven't been there before, and you thought it was for employed people? But if you are looking for clients or what to explore who your ideal client might be, it is a great place to get started?

  • A Coaching practice is just that: A practice in every word. You will learn more about who your ideal client is as you coach more clients. There are many ways to acquire clients, and LinkedIn is my favourite. If there are tools available to us that make our lives easier, why not use them.

  • LinkedIn will help you connect with past colleagues and expand your network beyond neighbours, friends or family.  It can also give new connections context around who we are, what we do, how long we've been doing it, our qualifications (certifications), etc.

There are many reasons why a coach needs LinkedIn. It can help you grow your coaching business, expand your connections and teach new skills.

A coach needs to be connected to their community to spread their message, gain awareness of their business, and find potential clients. LinkedIn is one of the best ways to network online.

Whether you want to grow your network by connecting with other coaches in the industry or help others by sharing knowledge that will enhance their careers, LinkedIn will allow you to get noticed.

Not sure how to get started?.

You can download illustrated guide to setting up on LinkedIn HERE - GET YOUR FREE GUIDE.